What’s in store for real estate?
This is an industry where it really is all about the customer, so here are some happening-right-now examples of how technology is changing the world of real estate – from a customer’s perspective.
Alexa and Siri have turned digital assistants from a fad to a global trend. We’re only a few years away from a point where nearly 2 billion humans will be using a digital assistant for everything from playing our favorite music to helping us make real estate decisions.
Here’s the scenario: You’re driving through a particularly beautiful neighborhood and realize you’d love to own a home here. Why not just ask the digital assistant in your car or on your mobile device, “Is there any real estate for sale near me?”
Chatbots are joining Alexa and Siri. They’re popping up on real estate websites, ready to help you with easy answers.
Get to know me better
If you’ve ever watched any of the real estate shows, you might be amused and perplexed by the number of times a real estate professional shows their client a property that is not even close to what they asked for. This can happen for many reasons, but it would happen far less if a real estate professional had much deeper insight into their client’s life.
It’s possible with the use of what’s known as dark analytics. The elevator pitch definition is that dark analytics promises to extract data from stuff that doesn’t fit nicely on spreadsheets. It’s estimated that we analyze only about 20 percent of the data that people are willing to share, and that’s because the rest is not formatted in a way that’s easily measurable.
Imagine this scenario: You don’t want to waste time on real estate properties that don’t fit your perfect next home vision. No problem. Your realtor can use pattern recognition software to unlock the massive amount of insight into your preferences by scanning the photos and information you share on social media.
It’s supposed to be about you
These are two big ways you can expect technology advances in the real estate arena to help you as a customer. They’re far from the only ones, though. Expect more changes in virtual reality, where you’ll be taking more digital walks through homes for sale.
If you want personalized customer experience in your next real estate search, Dante DiSabato is the right choice. He will ensure the buying process is as smooth as possible. Let his unique knowledge of the industry work for you. Contact us to get started.