The same tactics that work for any house won’t necessarily apply
Whether it was considered a luxury home when you bought it, or you made it that way over time, surely, you’ve developed an emotional attachment to your house. This is why for many homeowners, selling can often be difficult. But, if you’ve decided now is the time to sell, you will want to make sure you find the right buyer and, of course, get the best sale price possible. These marketing tips can help you do it:
1. Figure out who that buyer is
When selling just any home, the target buyer could be anyone looking for a house. This isn’t the case with a luxury home. For one thing, only a small percentage of people shopping for a new home will be able to afford it. But beyond that, you have to really think about a potential buyer’s motivation and what they’re looking for.
How does your home stand out from others for sale in the area? What makes your neighborhood better than the rest? Creating a detailed buyer persona will help guide your marketing efforts.
2. Don’t skimp on the visuals
Just like with any purchase these days, many home shoppers begin the process by going online. According to a report, the first step for 42 percent of recent buyers was to go online to find available properties. And among buyers who utilized the Internet while searching for a home, 89 percent found photos very useful.
While you can certainly take your own pictures of your home, to really capture its essence, you’ll probably want to work with a professional. In addition to images, you should also consider adding video. A virtual tour is also something to think about, as it can help people get a real feel for what it’s like to be (and possibly live) in your home.
3. Create a marketing strategy
Your home is special, which means you shouldn’t just utilize the same marketing channels or methods any house would use. First, setting up a digital presence is important. Your home shouldn’t just be listed on a website, it should have its own website. This will allow you to make sure it is seen in the best light possible. On this site, you can include as much information as you want on the house, neighborhood, and anything else you deem important. This also gives you an excellent place for all those photos and other media.
Social media is something else that can’t be forgotten. But instead of posting on your personal accounts, create new pages for your home on networks that are particularly visual, such as Facebook or Instagram. This is a great way to create interest and engagement with buyers.
4. Get the price right
Finding the right price for your home can be tricky. You, of course, want to get as much for it as possible, but you risk turning buyers away if it’s too high. And if the sale price is too low, you could end up leaving a lot of money on the table. A luxury home is often particularly challenging to price because of its unique features. But there’s actually an easy way to ensure that you put your home up for sale at the correct price: work with a professional.
5. Work with a real estate agent experienced with luxury homes
All the above tips can help you sell your luxury home, but they require a lot of work. Entrusting the entire selling process to an experienced real estate agent will make your life much easier. It’s important to work with someone who knows your area and the local market extremely well. They should also understand what type of things luxury home buyers are looking for and how to market to them.